Westfa Holding becomes Adeleon

Announcing the rebranding from WESTFA Holding GmbH to Adeleon Familienholding GmbH

Since WESTFA's founding in 1946, our mission has been rooted in family values and a commitment to a greener future. As the company evolved, we recognized the necessity of a name that accurately portrayed our aspirations with WESTFA Holding. Building on our more than 77 years history in the LPG sector with WESTFA Energy, we decided to rebrand our Holding company. We are delighted to announce the introduction of "Adeleon Familienholding GmbH", or simply "Adeleon". Our founder’s wife, Adele Brand, inspired this name, which represents a fresh start ("on") and effectively balances tradition and modernity. This new identity is a subtle nod to our WESTFA heritage while reflecting our commitment to our mission and current course.

Introducing Adeleon Familienholding GmbH: The Next Chapter in the Legacy of WESTFA Holding

MONHEIM AM RHEIN, 16th November 2023 - Today is a momentous day for WESTFA Holding. The company was founded in 1946 and has built on 77 years of industry excellence in the LPG sector by WESTFA Energy. Since 2021, we have been able to diversify by adding 4 new companies from new branches to our group. Today, WESTFA Holding GmbH is proud to announce that it's undergoing a transformation by rebranding as "Adeleon Familienholding GmbH" (Adeleon). This change reflects the company's forward-thinking direction while honoring its legacy.

For years, the name WESTFA has represented dedication, innovation, and trust in the LPG sector. Although our legacy had a significant role in founding the company, the substantial expansion and progress we have achieved since 2022 highlighted the necessity of a brand that truly reflects our aspirations and broader operational scope.

Based on the name of our founder's wife, Adele Brand, and with the addition of "on", it signals a new beginning. The concept is modern and maintains crucial connections to the WESTFA heritage, joining together past and future seamlessly.

Whilst Adeleon Familienholding GmbH enters this new chapter, its essential values stay strong. The dedication to its stakeholders, excellence, and ongoing innovation remains unwavering. With hope for the future, Adeleon is ready to accomplish unprecedented success while also respecting the heritage that laid the groundwork for today.